N Nicholas Ward

Case study · Personal brand · 2026

Nicholas Ward

A deliberate repositioning of a dated personal site into a clear, conversion-led consultancy and web offering.

The brief

A site with a job to do.

Create a confident digital home that could carry both professional credibility and a new commercial web practice without leaning on empty superlatives or invented social proof.

The work

From blank page to a clearer proposition.

  1. 01Clarified the offer around real client problems
  2. 02Built a visual system with typography, rhythm and editorial contrast
  3. 03Created a responsive Next.js build with accessible navigation and a direct contact path

Delivered

Positioning & page architectureVisual direction & responsive UINext.js implementationSEO and social-sharing foundations
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